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A Look at the 2024-2025 VASD Season!

A Look at the 2024-2025 VASD Season!

Rocky Mountain College of Art + Design is proud to welcome four talented artists and designers to our campus during the 2024-25 academic year, via the VASD Program. For anyone who is new to the RMCAD community or may not

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The Role of Digital Photography in E-commerce

The Role of Digital Photography in E-commerce

Online retailers rely heavily on visual imagery to attract their target audience and sell their products.  Thus, e-commerce photography is in high demand. Photographers who specialize in e-commerce digital images are experts in product photography, often leveraging strategic lighting and

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Watercolor Illustration: Techniques and Tips

Watercolor Illustration: Techniques and Tips

As an artist, watercolor painting is a valuable skill to have. The right watercolor painting techniques result in some incredibly realistic pieces, from stunning botanical watercolor illustrations to Bob-Ross-inspired landscapes. Plus, watercolor paint is relatively easy to work with. Its colors are vibrant,

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Illustrative Typography: Merging Text and Image

Illustrative Typography: Merging Text and Image

Graphic designers must make a number of important choices in their everyday work, from selecting the right color scheme to incorporating eye-catching visuals. One aspect of design that is sometimes overlooked, however, is that of typography. In addition to ensuring

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The Importance of Graphic Design in Branding

The Importance of Graphic Design in Branding

When you think about some of the world’s most universally known businesses and organizations, the first ones that come to mind likely have one thing in common: excellent branding. When building a strong brand identity, there’s no overstating the importance of

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