If you feel passionately about illustration and could see yourself making a career out of it, then it’s important to start with the right foundation. A formal education in illustration or illustrative design could help you build the essential skills and knowledge you need to tackle the challenges and opportunities of this dynamic field.
So, what exactly does the “ideal” illustration look like? What kinds of elements make them pop? We’re diving into this and more to help you work towards your perfect illustration.
The Foundation of a Perfect Illustration
Illustrative design, at its core, requires an illustrative approach to solving design problems. It has three foundational pillars: composition, balance and focus/emphasis.
Composition
In illustration, composition in art refers to the way different elements are arranged and laid out within an overall design. This could include the composition of shapes, colors and even white space. Some art composition tips and illustration composition techniques that artists should keep in mind include following the “rule of thirds” and deciding between the use of symmetrical vs. asymmetrical art.
Balance
Meanwhile, artistic balance refers to how visual weight is used across different elements in an illustration. The idea behind visual balance in illustrative design is that no single element should overpower the others. With proper balance, a design can fulfill a sense of visual harmony in art.
Focus and Emphasis
In any successful illustration, there should be a focal point that draws the attention of the viewer through visual hierarchy in design. This is known as the focus or emphasis of the design, and it’s critical to achieving a balanced composition. In some cases, there may be more than one focal point in a design, but it’s important not to overwhelm the viewer, or else the entire message could be lost.
The Elements of a Successful Illustrative Design
In addition to the above pillars of illustrative design, a few elements of the illustration design process cannot be overlooked.
Line and Form
In art, line and form are separate yet closely related concepts critical to achieving a harmonious design. More specifically, line refers to the basic art element where a path is created through a moving point. Lines can be used to define shapes or even to indicate movement, and they can come in a wide range of sizes and styles.
Form, on the other hand, refers to a design object’s three-dimensional quality. As you’ve probably guessed, lines create form, resulting in variations that can add depth and interest to an illustration.
Color and Mood
Both color and mood also play critical roles in a successful illustrative design. In terms of color, different hues can be used to convey or elicit certain emotions from an audience. Warm colors, for example, may be used to generate feelings of energy and excitement. Cooler colors, on the other hand, may be linked to feelings of calm and relaxation. The study of how colors in design can affect mood and perception is known as color psychology, and it’s an important element for any illustrator to consider.
Texture and Detail
Successful illustrative designs also tend to be heavy with detail and texture. Texture is achieved by creating an illusion through depth and dimension in a piece. For instance, patterns and shading may be used to create the illusion of a rough surface. The more detail the artist adds to the piece, the more dimension and depth it may have and the greater the potential impact on the viewer. Creating depth in art can be achieved in a number of ways, ranging from the use of shading and layering to adding gradients and other design elements.
Fine-Tuning the Illustration
Even once all the technical elements of an illustration are in place, a design may still be missing some essential pieces. This is why iteration or gradual improvement is so crucial in illustrative design and finding ways to strike a balance between technical skill and raw creativity.
The Role of Iteration in Perfection
Ultimately, illustrative designers must understand that they’re never really done learning or improving. With each new illustration they create, it’s important to gather feedback, make changes and gradually improve through iteration. In doing so, designers can improve their work quality while sharpening their skills and enhancing their sense of flexibility.
Balancing Technical Skill with Creativity
Many artists struggle with finding that ideal balance between exercising their technical skill and maintaining creativity in their work. In most cases, the best way to achieve this balance is to first focus on perfecting your technical skills as much as possible. As you become more confident in your technical skills, you can experiment with them more freely and really let your creative side take the reins.
Case Studies: Analyzing Effective Illustrations
Looking for additional inspiration when it comes to perfecting your own illustrative designs? Explore these classic and modern examples of illustrations that seem to get it all right.
Classic Illustrations That Stand the Test of Time
- Norman Rockwell – This prolific artist was known for creating more than 4,000 original works throughout his lifetime, including numerous illustrations that relied heavily on the use of props and models to create.
- Beatrix Potter – Meanwhile, Beatrix Potter was known for creating illustrations that were inspired by nature. Many of her illustrations used realistic backdrops and incorporated animals with human-like characteristics.
Modern Examples of Perfect Illustrations
In addition to historical figures known for their illustrations, there are numerous artists who are excelling in the field today.
- Victo Ngai – Known for her use of fantasy and surrealism in her illustrations, Victo Ngai is an illustrator from Hong Kong who has been making waves in the illustration world for decades.
- Yuko Shimizu – Incorporating elements of detailed texture, energetic line work, and unexpected color choices, Yuko Shimizu’s illustrations are inspired by Japanese and American pop culture, and have been featured in publications by such brands as Pepsi, Target, and MTV.
Tips for Crafting Your Perfect Illustration
Still looking for ways to achieve that elusive perfect illustration? Here are some basic tips and best practices worth keeping in mind as you strive towards your own idea of perfection.
Starting With a Strong Concept
It’s always important to begin any design with a strong concept. Even in its earliest iterations, a solid concept will hold its weight. From there, you might consider creating rough sketches and outlines to get a better feel for which design elements you want to focus on.
Experimenting With Layouts and Techniques
After you develop and refine your design concept, it’s time to play around with different ideas, compositions, layouts, and techniques. Many illustrators will do this through creating rough designs with minimal elements. The idea is to simply get a feel for what the finished design could look like, making it easier for you to make changes to different elements or even entire layouts as needed.
Getting Feedback and Iterating
Feedback is one of the most useful resources available to you as an illustrative designer. As you continue working on your design, it’s vital to seek open and honest feedback not just from other designers, but from non-artists as well. This can be a great way to see your designs from another perspective and unlock some new ideas that could really take your illustration to the next level.
Tools and Resources for Illustrators
As you strive to perfect your illustrative design skills, remember that you have some excellent tools and resources at your disposal.
Digital Tools for Illustration
Illustrative designers rely on a wide range of digital tools to bring their ideas to life. Some examples of industry standard tools to explore in your own work include:
- Adobe Illustrator and Photoshop
- CorelDRAW
- Inkscape
- Raster graphics software
- 3D illustration tools
Traditional Illustration Techniques
While many illustrative designers rely on digital tools, some more traditional illustration techniques can also be useful. The use of watercolors, pencils, and even pen/ink can elevate your designs in unique ways, so don’t overlook the potential benefits of breaking away from the computer and going back to the literal drawing board.
Learn More in an Illustrative Design Program
With so many illustration design principles, techniques and best practices to keep in mind, creating the “perfect” illustrative design may seem out of reach — especially for those who are new to the field. However, with enough practice and the right formal education, it is possible to create truly incredible and memorable illustrations.
If you’re still looking for the design program that’s right for you, don’t miss out on Rocky Mountain College of Art + Design’s Bachelor of Fine Arts in Illustrative Design. This program, which is offered in both online and on-campus formats, is designed to equip students with the core technical, aesthetic, critical and practical skills they need for career success.
Learn more about RMCAD’s Illustrative Design program by contacting our team today. Ready to take the next step? Start filling out your online application for admission now!