New at RMCAD, BFA in Commercial Photography and Online BFA in Game Art

Posted October 30th, 2013 at 2:37PM

Beginning in the Spring 2014 term, RMCAD will expand its programs to include a Bachelor of Fine Arts in Commercial Photography and Undergraduate Commercial Photography Certificates. Also in 2014, our Bachelor of Fine Arts in Game Art will be available entirely online, as well as on campus.

Commercial Photography
Courses in the commercial photography program will be available online and on campus. Students can select an emphasis in commercial photography or photojournalism/documentary.

The BFA in Commercial Photography, through pointed and comprehensive coursework, will prepare students for commercial photography and photojournalism/documentary careers. Professional options may include staff photographer, fashion photographer, independent consultant and portrait photographer. Students will emerge from this program with the technical, creative, business, and ethical skills necessary to thrive in the professional marketplace.

All coursework in the program is presented within the context of client needs and project manifestation. Students will acquire the communication skills necessary to meet with clients, establish an understanding of their business product and marketing strategy, and use their unique photographic abilities to meet client’s photographic needs.

Core studio classes include:
Photoshop, Lightroom, Digital Printing
Evaluating and Lighting Locations
Portraiture, Business, Editorial, Social
Commercial Video 1: The DSLR and Motion
Studio Lighting 1: Product and Portraiture
Visual Language and Storytelling
Advanced Digital Imaging
Professional Practices: Real World Marketing

The commercial photography emphasis focuses on the conceptual, practical and aesthetic applications of commercial photography. Courses within this emphasis are as follows:
Annual Report Photography
Architectural and Industrial Landscapes
Project Development Portfolio
Advanced Projects/Internships
Senior Portfolio Review

The emphasis in photojournalism/documentary examines the relationship between photography, news agencies and clients. Students focusing their studies in this area will take courses including:
Fundamentals of Photojournalism
Advanced Photojournalism
Documentary: Environmental Portraiture
Advanced Projects/Internships
Senior Portfolio Review

RMCAD will also offer a 16-credit undergraduate certificate in each emphasis area.

Game Art
RMCAD’s Bachelor of Fine Arts in Game Art program teaches students to transform a simple sketch to a complex, realistic 3D model. Students learn the fundamentals of interactive graphics development and cutting-edge production methods to create art for the professional gaming industry.

Game art is a rapidly growing industry and with its growth comes an increased demand for qualified designers. Beginning in 2014, our game art program will provide artistic and technical skills both online and through or Multi-platform Learning Method.

Click here to find out more about our game arts program.

At top: Detail of photo by program chair Randy Brown